Grendel’s Kitchen

Holy cow! From CNNMoney, looks like the Performance with a Purpose campaign is putting its money where its hands are:

On Sunday, February 3, television viewers will be checking their volume controls when PepsiCo airs a 60-second commercial filmed in American Sign Language (ASL), with open-captioned text for the benefit of all viewers. The spot was created by and features PepsiCo employees who are members of EnAble, an employee network whose mission is to promote a more inclusive environment for people with disabilities. Slated to air on the pre-game show on FOX, the commercial features Pepsi-Cola and Lay’s Potato Chips, but its real mission is to bring awareness of the American deaf community to a wider audience. PepsiCo also will sponsor the closed captioning of FOX’s entire Super Bowl broadcast.      

See “the making of Bob’s House“ at Pepsi’s site.Update (via DeafRead.com): here’s the ad on YouTube: Bob’s House and here’s the “behind the scenes“ clip