26 Apr

The Return of the big plastic headed King

This neverending Burger King campaign — waking up in bed next to a burger toting, big plastic headed King — makes me cringe in a Buñuel/Dali eye-slicing way. And not just because I’m vegetarian. In Un Chien Andalou, Bunuel shocks and scandalizes the viewer by juxtaposing what is generally considered erotic and arousing with what is usually viewed as putrid, destructive and disgusting. Same technique holds true in this spot, but the camera lingers lovingly on that big plastic headed King instead of cutting over to a bicycling nun like any self respecting surrealist would have done.

See the ad on Slate. Bring on the submissive chicken.

One Comment

  1. 1
    p
    May 19, 2005 at 2:01 am
    Permalink

    Bullshit: absurdism, displaced royalty and bed. You, of all people, have to LOVE this one.

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